Modernizing Dealer Digital Sales
Our client sought to develop a digital sales platform for their dealerships. The initial request was to create a prototype based on a set number of wireframes and applied designs, supplemented by high-level discovery work from a previous vendor. The project goal was to modernize their very complex sales process, combining multiple systems into one cohesive flow and improving the overall user experience for their customers.
The iterative design process, combined with thorough user testing, ensured that the final prototype was functional but also intuitive and user-friendly. This meticulous attention to detail and commitment to understanding the client’s needs ultimately laid the foundation for a successful digital sales platform that would significantly enhance the user experience for dealers.
80% Increased User Satisfaction
Dialexa increased user satisfaction from 2.4 to 4.4 CSAT scores by conducting thorough discovery sessions. The team also iteratively refined the design through user testing to align with user needs.
95% Task Success Rate
The Dialexa team created a new experience, achieving a 95% task success rate in the first user testing session. This impressive result helped the client gain confidence in the system’s effectiveness and secure the necessary funding for further development.
$25 Million Secured Funding
New user experience improvements
Dialexa identified a lack of defined capabilities and features for the platform. To address this, the team conducted additional discovery sessions, including high-level journey mapping, user flow diagrams, and system touch-points. Dialexa also engaged in deep dives with subject matter experts to extract necessary content for various feature sets. The team educated stakeholders on the design processes and ensured everyone was aligned on the project goals. This comprehensive approach led to the creation of additional wireframes and applied designs, that allowed the client to demonstrate the effectiveness of the new experience and secure funding.
Leading manufacturer of commercial trucks, buses, defense vehicles, and engines.
- Engagement Manager
- Design Lead
- Senior Designer
- Designer
- Design Thinking
Let’s make it happen.
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