Disruptive Car Subscription Model
Responding to emerging trends and shifts in the automotive industry, our Client envisioned bringing a new car subscription service to the market.
From strategy to execution of platform
Our Client engaged Dialexa to define, design and engineer their platform for this new car subscription service. The Dialexa team worked with key Client stakeholders to define all aspects of this platform. This process started with defining possible personas that should be considered in the subscription service.
The platform went from concept to first customer in less than 6 months, and the service led to millions of dollars in new revenue.
Disruption - New Technology
This new technology provided a cutting-edge disruptive car subscription platform for a top luxury automaker.
+100% Customer Demand
This application resulted in higher customer demand for the new service model.
$Millions Net New Revenue
The new service created a new revenue stream that the Client projects to be in the hundreds of millions of dollars.
In order to succeed, you have to know your customers and market
By utilizing empathy mapping exercises, we defined a shared understanding of the characteristics, pain-points, potential gains, and environmental factors that affect this personas decision to purchase a vehicle subscription service from the Client.
Global 500 automotive manufacturer with more than two million cars sold each year.
- Designer
- Software Engineer
- Front-End Developer
- Scrum Master
- Quality Engineer
- Research & Design
- Software Engineering
Let’s make it happen.
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